Data Center in the Digital Age: Pillar of Technological Infrastructure

Data Center in the Digital Age: Pillar of Technological Infrastructure

The Importance of the Data Center in Business Digital Transformation

In the Digital Age, Data Centers have become the heart of the technological infrastructure that sustains modern businesses. These Data Centers not only provide the physical space for servers and storage but also enable emerging technologies such as Artificial Intelligence (AI), Machine Learning, Big Data, and Cloud Computing.

The ability of a Data Center to integrate virtualization and Edge Computing is crucial to ensure that companies can adapt and thrive in a constantly evolving digital environment.

 

Data Centers: The Foundation of Digital Transformation

Data Centers are fundamental to the Digital Transformation of companies. Housing the necessary infrastructure to support cloud applications and large volumes of data, they allow organizations to digitize and automate processes, improving efficiency and reducing operational costs.

Cloud Computing and Virtualization

Virtualization and Cloud Computing are two key technologies facilitated by Data Centers. Virtualization allows for the optimal use of server resources, while Cloud Computing provides agility, scalability, and global accessibility to IT services.

These technologies have transformed the way companies manage their infrastructure, allowing for a more agile and adaptable approach to the market.

 

Security and Availability: Priorities in the Digital Age

Security and availability are critical aspects in Data Centers. In an environment where data is the most valuable resource, Data Centers must ensure protection against internal and external threats.

Additionally, high availability is essential to ensure that services are always operational, minimizing the risk of interruptions that could affect business continuity.

Data Protection and Regulatory Compliance

Advanced Data Centers implement security measures such as data encryption, strict access controls, and constant monitoring to protect sensitive business information.

Complying with international regulations is essential to ensure the trust of customers and business partners.

 

Emerging Technologies as Drivers of Innovation

Data Centers are engines of innovation, enabling the use of emerging technologies such as Artificial Intelligence, IoT, and Blockchain. These technologies require efficient management of large volumes of data and advanced processing capabilities, something that only a well-equipped Data Center can offer.

IoT, Blockchain, and Edge Computing

The IoT is generating massive amounts of data that need to be processed efficiently, while Blockchain requires a secure and reliable infrastructure to operate. Data Centers offer the agility that both technologies need.

Edge Computing and Latency Reduction

Edge Computing is another technology that is redefining the way Data Centers operate. By bringing data processing closer to the source, latency is reduced and performance is improved, which is crucial for real-time applications such as IoT and AI systems.

 

Scalability and Flexibility for the Future

The ability to scale is one of the greatest advantages offered by Data Centers in the Digital Age. As a company’s needs grow, the Data Center infrastructure can adapt to have the agility to offer more storage, processing, and additional services without the need for a massive investment in hardware.

The Infrastructure as a Service (IaaS) Model

Digital Transformation requires companies to be able to integrate new technologies and increase their data processing capacity as they grow. Data Centers facilitate this process through Infrastructure as a Service (IaaS) solutions, allowing organizations to adjust their resources according to demand, without compromising efficiency or security and paying only for what they need at each moment.

This provides unprecedented agility, thanks to which companies respond quickly to market fluctuations and customer demands.

Conclusion

In the Digital Age, Data Centers are more than just spaces to store servers; they are the foundation on which innovation and operational efficiency are built. With the support of technologies like Cloud Computing, AI, and Edge Computing, Data Centers allow companies to modernize their infrastructure and stay competitive in a constantly changing world.

Considering security, scalability, and the ability to integrate emerging technologies is essential to choose a Data Center that not only meets current needs but is also prepared for the future.

Beyond generation: why energy efficiency is key to the future

Beyond generation: why energy efficiency is key to the future

Beyond generation: why energy efficiency is key to the future

 

 

Every March 5, the world commemorates World Energy Efficiency Day, a key date to reflect on how we use energy and what actions we can take to optimize its consumption. In a global context of climate crisis, increasing energy demand and depletion of natural resources, improving energy efficiency is an urgent need.

Energy efficiency not only reduces emissions and protects the environment, but also generates economic savings, improves business competitiveness and strengthens the resilience of energy systems. Today, governments, companies and citizens face the challenge of transforming their energy consumption and adopting innovative solutions for more sustainable development.

 

Latin America: Progress and Challenges in Energy Efficiency

Latin America has great potential in renewable energy, but it still faces structural challenges in energy efficiency. According to CEPAL, the region remains heavily dependent on hydrocarbons, although there have been significant advances in the adoption of renewable energies, especially in Chile, Brazil and Mexico.

However, difficulties persist such as:

  • High losses in power transmission and distribution, which affects the efficiency of the electrical system.
  • Lack of incentives for energy saving, due to fossil fuel subsidies that discourage the efficient use of energy.
  • Dependence on hydroelectric plants, a clean source but vulnerable to prolonged droughts caused by climate change.

Despite these challenges, energy efficiency has proven to be a key strategy in the region. Since 2004, Latin America has decoupled GDP growth from energy consumption, meaning that economies are growing without the need to proportionately increase electricity consumption. One example is Mexico, where the installed capacity of renewable energies doubled in the last decade, reaching 33,517 MW in 2023, enough to supply 33 cities the size of Quito.

 

Ecuador and energy efficiency: a priority in times of crisis

Ecuador has made progress in the transition to cleaner energy sources, with a strong focus on hydroelectric generation. However, the energy crisis of 2024 highlighted the urgency of prioritizing energy efficiency, both in generation and consumption.

Prolonged droughts and structural problems in the electricity sector caused blackouts that affected the economy, trade and the quality of life of citizens. This context obliges:

  • Reduce losses in the distribution network.
  • Adopt more sustainable models of generation and consumption.
  • Promote efficiency in key sectors such as telecommunications, industry and transport.

One of the sectors that has made the most progress in energy efficiency is digital infrastructure and telecommunications, including Cirion Technologies, which has implemented strategies to optimize energy consumption in its data centers, telecommunications networks and digital solutions.

In its most recent sustainability report, Cirion highlighted key developments:

  • A 17% reduction in its carbon footprint, thanks to investments in renewable energy and optimization of telecommunications nodes.
  • Increased the use of renewable energy from 40% to 62% in the last year.
  • Development of energy efficiency strategies in data centers and submarine cables to reduce consumption.

Francisco Guzmán, Country Manager of Cirion Technologies in Ecuador, highlights that “digital transformation and energy efficiency go hand in hand. Sustainable digital infrastructure not only improves the performance of companies, but also optimizes energy use, reducing costs and minimizing environmental impact.”

Cirion’s data centers, optimized with smart cooling and renewable energy, demonstrate that technology can be a key ally in energy efficiency.

 

Energy efficiency in everyday life

Beyond industry, energy efficiency also depends on the decisions of individual individuals and companies to optimize the use of electricity in different sectors:

Homes: Use of efficient appliances, LED lighting and disconnection of unused appliances. One example is Guadalajara, Spain, where connecting 135 homes to a biomass-based heating network reduced 306 tons of CO2 per year.

Companies and industries: Energy audits and equipment modernization to reduce consumption. An emblematic case is the Empire State Building, which after a modernization reduced its energy consumption by 38%, achieving annual savings of $4.4 million.

Sustainable mobility: Introduction of electric buses and promotion of hybrid and electric vehicles to reduce the carbon footprint in transport.

Although Ecuador has a high hydroelectric potential, it is key to diversify its energy matrix with renewable sources such as solar and wind. Initiatives such as those of Cirion Technologies demonstrate that technological innovation can accelerate energy efficiency and reduce environmental impact.

Countries face a crucial challenge: not only to generate energy cleanly, but to use it efficiently and equitably. To this end, a change in mentality that involves citizens, and governments in the commitment to sustainable technologies, responsible habits and resilient energy infrastructure is essential.

This March 5, on World Energy Efficiency Day, is the time to become aware of how we use energy and what actions we can implement to optimize its consumption. The key question is: what can we do today to reduce our energy consumption and contribute to a more efficient and sustainable future?

 

Author:
Francisco Guzmán
Country Manager
Cirion Technologies Ecuador
AI and Data Centers: The Infrastructure Challenge in an Industry on the Move

AI and Data Centers: The Infrastructure Challenge in an Industry on the Move

AI and Data Centers: The Infrastructure Challenge in an Industry on the Move

 

The emergence of DeepSeek has shaken the technological world and generated a great debate in the Artificial Intelligence (AI) and Data Center industries, regarding the infrastructure necessary to face the challenges of the sector, in terms of performance and capabilities. While some argue that its efficiency could decrease the need for resources, the reality is that the rise of artificial intelligence is pushing the industry towards new limits of capacity and energy consumption.

Chinese AI has proven to be a significant breakthrough in optimizing resource usage compared to previous models. However, this does not mean a reduction in the overall demand for processing. By contrast, new hardware configurations require power levels that far exceed current standards. This poses a challenge for data centers, which must adapt to a growing demand of up to 120 kW per rack, a threshold that only a minority of current infrastructures are able to support.

Optimizing energy consumption is a key point, but not enough. The Data Center industry is undergoing an accelerated transformation process to sustain the growing demand for artificial intelligence. Capacity expansion involves not only investments in infrastructure, but also in more efficient cooling technologies. Solutions such as liquid cooling and gas expansion have gained prominence due to their ability to dissipate heat more effectively than traditional systems, allowing for the continuous operation of high-performance hardware.

 

Sustainability is another fundamental challenge

While artificial intelligence can optimize energy use, increasing computational density is forcing industry to look for renewable energy sources and environmental efficiency strategies. This is a turning point for Data Centers, which must integrate technological solutions with sustainable energy models to guarantee their long-term viability. Investments in clean energy and the implementation of more efficient architectures will be decisive in responding to the demands of the future.

Although the latest innovations promise greater operational efficiency within the world of AI and Data Centers, there is currently insufficient evidence to indicate the substantial reduction in demand for robust infrastructure, specialized in high computational density. On the contrary: it is likely that requirements, both technically and financially, will increase in the face of the most demanding challenges in digitalization and the adoption of solutions based on High Performance Computing.

The future of data centers will depend on the ability to innovate and adapt to a challenging technology landscape with more complex challenges. It is not only a matter of responding to the growing demand for AI, but of doing so with a sustainable vision that guarantees the long-term development of the sector.

Author:
Francisco Fuentes
Data Center Sales Director Chile, Peru and Argentina
Cirion Technologies

Sustainable digital infrastructure: Engine for innovation, competitiveness, and energy savings

Sustainable digital infrastructure: Engine for innovation, competitiveness, and energy savings

Sustainable digital infrastructure: Engine for innovation, competitiveness, and energy savings

 

How can companies shrink the environmental impact caused by the technology behind their operations? The answer lies in innovation and commitment to a sustainable digital infrastructure.

 

Faced with the growing need for efficiency and sustainability, companies are dealing with a double responsibility: reducing costs while meeting strict environmental standards, which have become essential to stay competitive. However, what is not always regarded is that both objectives can complement each other. In fact, according to Gartner, 80% of companies consider that their sustainability initiatives not only boosted their environmental commitment but contributed to optimizing and reducing operational costs. This underscores the importance of having a sustainable digital infrastructure in place as a strategic solution to tackle this double challenge.

“When conceived and executed efficiently, technology can be a significant catalyst for business sustainability and efficiency,” said Carlos Allende, commercial director of Cirion Technologies. And he continued: “by digitizing processes and operations, companies can significantly reduce their carbon footprint, optimize resource consumption and improve their operational efficiency, which translates into substantial long-term cost savings and greater resilience in the face of economic fluctuations.”

Energy efficiency: the path to sustainability and savings

 

Imagine your daily journey: you start by reviewing financial reports in your tablet, you analyze sales metrics in real time and then you connect to a videoconference with the global team to discuss expansion into new markets. Between meetings, you review the latest sustainability reports in the cloud, and, at the end of the day, you access a project management system that allows you to monitor each area of the company.

Each of these actions, from data consultation to remote collaboration, depends on a robust digital infrastructure, with physical data centers and resources for constant and secure operation. Data centers are essential in digital infrastructure, but they also consume large amounts of energy, around 1% of the world’s electricity, according to the International Energy Agency (IEA). This is just an example that without a sustainability strategy, these essential systems can represent high operational costs and a significant environmental impact.

“For many organizations, the cost of energy to operate data centers, networks and digital devices represents a significant burden. The adoption of technologies that optimize energy consumption not only reduces said expenditure, but it also enables a more rational resource management,” said Cirion Technologies’ executive. “Companies can reduce their energy bills by using low-power servers and cloud data management solutions, which also facilitate resource scalability without increasing energy consumption”, he concluded.

 

Digital transformation redefines business sustainability

 

It is understandable that implementing a sustainable digital infrastructure, within the framework of digital transformation in companies, involves a considerable initial investment, but its long-term benefits are undeniable. Allende, from Cirion Technologies, highlights the main advantages for businesses:

 

  • Operational cost reduction: Energy efficiency and streamlined use of technological resources, from data center to applications, reduce energy, data center cooling, and maintenance related expenses, thus achieving a tighter and more predictable cost structure.
  • Improved operational efficiency: Sustainable infrastructure drives digitalization and process automation, reducing redundancy, accelerating operations and minimizing human errors; and in the end, improving overall productivity.
  • Compliance with environmental regulations: Companies can stay ahead of increasing environmental regulations through a sustainable IT infrastructure; thus, sanction risks are minimized and a better adjustment to future standards is achieved.
  • Good reputation: Committing to sustainable practices strengthens the company’s reputation. Consumers and investors increasingly value responsible practices and prefer to support companies with a clear environmental commitment, which can translate into greater revenue and brand loyalty.
  • Talent attraction and retention: Nowadays, professionals value working for companies that promote sustainability. Implementing these practices helps attract and retain talent, especially younger generations, who prioritize employers with strong environmental principles.
  • Competitive advantage: A sustainable digital infrastructure allows companies to differentiate themselves in a saturated market, attracting customers and investors who prioritize sustainable and responsible practices.
  • Drive innovation: Digital infrastructure usually includes advanced technologies such as Artificial Intelligence and Internet of Things, which foster innovation, opening opportunities for the development of products and services where business growth and sustainability objectives are aligned.

 

Supporting business operations and processes on a sustainable digital infrastructure is a current need today that opens the door for any company to a more profitable, resilient future, aligned with the environmental values required by consumers and society today. It is not just about reducing the carbon footprint, but building an efficient operational structure, capable of reducing costs and optimizing resources, while reinforcing brand reputation and complying with increasingly strict environmental regulations.

 

“The adoption of a ‘green’ digital infrastructure allows businesses to turn environmental and operational challenges into opportunities for growth and differentiation, managing to maintain their competitiveness in the market and setting their leadership position. This transformation to sustainability goes beyond the business benefit, it also reaches their employees, customers and communities, ensuring a positive and lasting impact across levels,” concluded Allende.

 

Data Centers, Free Energy Market, and ESG

Data Centers, Free Energy Market, and ESG

Data Centers, Free Energy Market, and ESG

New emerging technologies and services such as Artificial Intelligence and the crypto market, among others, are accelerating Data Centers’ energy demands. What is the Free Energy Market and how does it affect the ESG strategies of Data Center companies in Brazil?

 

The International Energy Agency’s (IEA) report ‘Renewables 2023’, released in January, predicts that the growth in demand for electricity could more than double by 2026. Reasons: expansion of data centers, cryptocurrencies and artificial intelligence. To give you an idea, in Ireland, for example, data centers will consume a third of the country’s electricity in the next two years. The document also reflects that these three factors together will consume a total of 460 TWh in 2022 – around 2% of the global electricity demand. Although all this progress translates into greater speed, security and data quality, the increase in demand is likely to create challenges for the electricity system worldwide. What’s more, over the next few years, demand is expected to reach between 620 TWh and 1050 TWh and global demand for electricity is expected to increase by 3.4% by 2026. The key point is that these needs could be met by the generation of renewable energy such as wind, solar and hydroelectric.

Data centers will be the fastest-growing structures in the world, and they need increasingly better energy efficient solutions to adequately support the pace of development and energy consumption that is required for the proper functioning of data storage and processing systems.

In the Brazilian market, the Free Energy Market plays a key role in data center sustainability strategies.

Data Centers and Free Energy Market

Free Energy Market

The history of the Free Energy Market in Brazil began in July 1995, when Law No. 9.074 – the New Electricity Sector Model Law – was published, allowing, for the first time in the country, some large consumers to hire electricity from independent producers and no longer, exclusively, from electricity distributors. The following year, the Ministry of Mines and Energy (MME) implemented the Brazilian Electricity Sector Restructuring Project (RE-SEB), following the example of countries such as Great Britain, Finland, Ukraine, and Portugal, which had already gone through the process of de-verticalization of the energy supply. The project separated the sector into three areas: generation, transmission and distribution, and created entities such as the National Electricity Agency (ANEEL), the National Electricity System Operator (NOS) and the Wholesale Energy Market (MAE).

In March 2004, Law No. 10,848 brought about the deregulation of the energy market, replacing the MAE with the Electricity Trading Chamber (CCEE). This same law divided the market into two electricity trading environments: the Free Contracting Environment (ACL), where the consumer chooses the electricity supplier and is free to negotiate this contract directly, and the Regulated Contracting Environment (ACR), where energy is purchased directly from the concessionaire and the price is regulated by the government. Almost twenty years later, until the beginning of this year, the free purchase of energy was aimed at demands above 1000 kW (kilowatts), equivalent to bills of more than R$150,000/month.

A new rule was sanctioned in January 2024, extending the benefit to industries and businesses that consume voltage above 2.3 kV – around R$8,000/month. These companies are now free to negotiate prices and sign direct deals with those who generate energy – the energy producers. These are plants that convert energy from various sources (renewable or not) into electricity. These agents can be public service generation concessionaires, independent electricity producers and self-producers. According to data from the Chamber of Electric Energy Commercialization (CCEE), in the five months since the new rule was enacted, the number of Brazilian consumers migrating to the free energy market has surpassed the total recorded in the previous year.  This is a trend that continues to grow.

The same Renewables 2023 report reinforces Brazil’s leadership in Latin America when it comes to expanding renewable energy. Estimates point to an increase of 165 gigawatts (gW) of renewable generation in the region between 2023 and 2028, with more than 65% of this total represented by Brazil. Solar energy leads the expansion, followed by wind energy.

 

The path to energy transition for data centers

Electricity is not the core activity of a Data Center, but it is one of its main cost components and must guarantee availability as close to 100% as possible. In this sense, it is essential to look for solutions that bring greater sustainability through the optimization of resources and the intelligent use of renewable sources. Energy efficiency not only reduces energy bills, but also allows companies to control their energy costs.

The new legal mechanisms to enable access to the generation, production and distribution of renewable energy, through direct contracts with these agents, open up a very optimistic way of balancing this equation: more development, less impact. Yes, Data Centers can be key points for reducing environmental impacts, since they play an important role in the transition of commercial consumers to cleaner energy sources.

We know that discussions about the Free Energy Market continue to advance in Brazil. However, the freedom to negotiate, choose suppliers and customize contracts has the potential to result in more competitive prices for consumers. This is a path that many companies and consumers are just starting out on, and one that requires specific knowledge and monitoring of purchasing processes and cost management.

If it took thirty years to move towards a more open, accessible and competitive market for more sustainable electricity, and we will have a much shorter time to solve the challenges of energy efficiency in data centers, which could serve as an example for other sectors.

 

Cirion and the Free Energy Market

Cirion in Brazil has been contracting energy directly through the Free Energy Market for several years, always favoring renewable energy producers. Experience has shown us that attention to the sustainability of the operation is an important differentiator when serving large companies, especially in more demanding and regulated markets and segments, as well as bringing positive financial results to the operation and medium- and long-term benefits to the society in which we all live.

Author:

Rodrigo Oliveira
Business Director – Data Center, Cloud & Security
Cirion, Brazil


With more than 30 years of experience in the Data Center and Telecommunications segments, Rodrigo brings Cirion’s clients the guidance they need to take advantage of technology to expand their businesses. He has worked for several multinationals in Brazil and helped the building of Diveo’s operation in the country. He was also president of the UOL Diveo unit in Colombia, where he sold the subsidiary to Riverwood/Synapsis. He was also in charge of Matrix Datacenter.

Technological Innovation in Data Centers: Where are we and where are we heading?

Technological Innovation in Data Centers: Where are we and where are we heading?

 

Data Center Technological Evolution is one of the drivers behind the digital transformation of the last decade. From the boom of big data to the ubiquity of cloud services, data centers have been the pillars supporting today’s vast digital ecosystem. In this scenario, we should ask ourselves where we are and where we are heading in terms of data center technological innovation.

Nowadays, data centers are characterized by their complexity and efficiency. The adoption of hyper-converged architectures is a breakthrough, since computing, storage and networking are integrated into a single solution. This integration enables easier management and greater flexibility to scale resources as needed, which is vital in an environment with an exponential growth for data processing demand.

Furthermore, sustainability has emerged as a priority. Data centers are massive energy consumers, and companies are under pressure to reduce their carbon footprint. Infrastructure design innovations, such as renewable energy use and more efficient cooling systems, are changing the way these technology giants operate. Projects that use cold ocean water for cooling or seeking to replace non-renewable energy sources with renewable ones are examples of how the industry is looking for creative and ecologically responsible solutions.

This is related not only to the here and now but also to the future, since two trends promise to further revolutionize the landscape: artificial intelligence (AI) and edge computing.

AI is starting to play a critical role in data center management.

AI-based tools can predict hardware failures, optimize power consumption, and improve security through pattern analysis and anomaly detection. This efficiency not only reduces operating costs, but it is also a significant contribution to sustainability as well.

Edge computing, on the other hand, represents a deviation from the traditional centralized data center model. By moving data processing closer to the generation source, latency is reduced, and performance is improved for critical applications such as autonomous vehicles and the Internet of Things (IoT). This decentralization calls for new approaches to infrastructure and security, but it also opens the door to an era of faster, more personalized services.

And with greater volume and movement, risks move accordingly. This is why security remains a central concern. As data centers manage greater volumes of sensitive information, they become more attractive targets for cybercriminals. Implementing AI can help detect and mitigate threats, but it also introduces new attack vectors that require constant surveillance.

For this reason data management ethics is an issue that must not be overlooked. Regulations such as GDPR in Europe are important steps towards protecting user rights, but companies must go beyond regulatory compliance and implement an initiative-taking stance on ethical data management.

All these topics are part of the Data Centers current agenda. That is why we say that technological innovation in data centers is at a breakeven point. Current trends, such as hyper-convergence and sustainability, have laid the foundation for a future where AI and edge computing will play key roles. However, security and ethical challenges must be addressed seriously to ensure that this evolution is both beneficial and responsible.

As we move toward smarter, more autonomous data centers, the opportunities to transform entire industries are immense. The key will be how we manage this transition, balancing innovation with responsibility and commitment with a sustainable future. If we do it right, data centers will not only support our digital world; they will drive it to new frontiers of possibility and progress.

Author:
Nelson Fonseca
President, Data Centers
Cirion Technologies

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