What I’ve experienced as a woman in the Technology market

What I’ve experienced as a woman in the Technology market

How my experiences and challenges helped me conquer space in this sector


What woman has never heard one of the following statements during their business day? “Here comes (woman’s name) to embellish our meeting”, “Are you having one of those days?”, “Is everything okay at home?”, “She’s very masculine”, “Your pregnancy will hinder your growth”, “She must be dating the boss.”  I’ll stop here, but the number of phrases and expressions is as huge as is machismo in our society.  However, I’ll focus on the professional market, especially the technology one, where I’ve been working for over 30 years, and how to succeed in this area.

In IT, many women still hear: “It’s so cool that you work in this area, even though you’re a woman.” Unfortunately, us women are still few in this market.  More precisely, the most recent PNAD (National Household Sample Survey) carried out by the IBGE (Brazilian Institute of Geography and Statistics) shows that only 20% of the professionals working in this sector are women. And although I experience this every day, I also wonder why this is still happening.

Certainly, there are many possible explanations – from prejudice, machismo, historical and social contexts, to the real, emotional and physical difficulties only women can understand.  This entails gigantic consequences, and one of the main ones is that I missed out on having female professional benchmarks in the IT area.  During my trajectory, I’ve had a few or none at all.  In 1993, at the beginning of my career, the number of women that had already trailed this path before me and who I could look up to was almost null.  My performance references where all men and as a result I ended up adopting a more masculine manner of dealing with business. I even changed my tone of voice to speak louder and stronger.

Without benchmark and information, since not much was said about gender equality, I believed that that was the norm and that I should adapt myself to it.  Fortunately, 30 years later, we’ve come a long way in regard to obtaining more inclusive corporate environments.  Now, we have more female examples of success, and this inspires new generations to believe that growth is possible in any type of sector.

How to overcome challenges?

On that note, here’s some sound advice. If you wish to work in IT, don’t give up. Study a lot and never give up. Look for positive standards and reprogram your mind. Even if you’re afraid, continue moving on. Be inspired by women who made it, don’t be afraid of new challenges, be flexible, and carry on, one day at a time, knowing that one day, you too will be an example and inspiration for other girls and women.

And to leverage this inspirational and motivational mood, many people ask me how I’ve faced and face challenges in my career. Nowadays, I see these obstacles as barriers that can be overcome. I create strategies and methods and do my best to solve them. I know this sounds easy and like self-help rhetoric.  I understand, but I started to face things this way after I became a mother to an autistic child, who is my reason for living.

Especially after I became a mother, I started understanding that any challenge can be overcome, and I learned how to deal with all aspects of my life with greater humanity and awareness. One of my methods is to establish and believe in an exterior motive – even in my worst days, I was going to work not only for myself.  I went to work every day for my son, for my family.

Personally, I also believe – because I’ve learned it through practice – that all experiences serve a purpose. Amid good and bad situations that make you uncomfortable or uneasy, like mistakes and betrayal, are things I’m sure will make me stronger. I know they will make sense within my story and that they happened exactly as they should in order for me to evolve. I believe that this type of mentality helps us to go through these situations in such a way that we can overcome them.

My reality today

Currently, I lead more than 1,000 employees and partners in 20 countries who control more than 90.5 thousand kilometers of terrestrial and submarine fiber, more than 12,400 connected buildings, across 2,000 network nodes.  In addition to the operational portion, my daily work is closely related to the development of these teams and of each employee under my supervision.  I believe in the importance of humanized leadership through actionable methodologies, and for that reason, I travel across Latin America to meet and interact with each one of these individuals.  This dedication increases not only our individual results, but also the company’s results as a whole.

And of course, I fight for greater inclusion in our workplace and, especially, in the technology industry. This article is also another important initiative to drive reflection and give visibility to this extremely serious, urgent, and important matter.

Last but not least, when you hear one of the phrases mentioned above or even the ones only mentioned behind your back – about the violence and disrespect you’ve experienced – I leave you with a reflection I like a lot: don’t take personally that which belongs to the other.  And move on!

Tatiana Fonseca
EVP Operations
Cirion Technologies 

Tatiana currently holds the position of Executive Vice President of Operations for Cirion Technologies.  She has more than 23 years of experience as a technology executive and consultant for large telecom companies, always obtaining significant results in environments with major investments and challenging timelines. She has led digital transformation projects, organizational restructuring during merger processes, development and implementation of new business models, systems, and critical processes for Operations, Engineering, IT, Customer Relations, Marketing, and Sales.

The cloud infrastructure: an engine for innovation and corporate transformation

The cloud infrastructure: an engine for innovation and corporate transformation

The digital age brought an unprecedented opportunity to drive new business models on the internet, adapted to new consumer habits and customers’ needs. However, albeit creating significant opportunities for business growth, it also places unprecedented pressure on IT departments, which must align infrastructure with business dynamics while  optimizing resources intelligently to offer organizations the service levels they need.

As a result, IT departments face the challenge of adjusting their processes, technologies, and capabilities quickly and effectively to meet new business demands. Under these circumstances, cloud computing has emerged as an essential resource for driving corporate innovation and transformation; this type of infrastructure offers the agility, flexibility and control needed to improve the delivery of applications and services, and to have a positive impact on business strategy.

According to a Harvard Corporate Review study, 70% of the organizations have already adopted some type of cloud service and 74% indicate that cloud computing has provided a competitive advantage for their organizations.  This information provides insight into the overall benefits optained by a company in a cloud infrastructure, after deploying its own applications.

Cloud infrastructure, a company’s backbone

Faced with demands for improved agility, flexibility, and to protect IT resources, cloud infrastructure has become a cornerstone for an organization’s operations and growth. The adoption of a cloud infrastructure became an essential strategy for competitiveness and long-term success, therefore companies that decide to adopt this technology will be planting their leadership in the market.

But what exactly is cloud infrastructure and why are companies turning to it?  Cloud infrastructure, commonly known as cloud computing, is a model that allows companies to access and use computer resources via the Internet, without the need to own or manage physical servers or other hardware components.  These resources include processing capacity, secure data storage, connectivity, software and various services, all hosted in remote data centers and managed intelligently and securely by cloud service providers.

In the digital age, IT is at the heart of any company and the way we manage and use technology determines our ability to innovate, compete, and grow.  In this context, the adoption of cloud computing services represents the backbone of corporate innovation and transformation, an essential tool for both IT and the business in general.

Good reasons to use a cloud computing infrastructure

Underscoring the advantages of cloud computing is not only about highlighting the benefits offered by a technology; it’s also about considering its importance as an enabler of corporate innovation and transformation.  There are several important reasons why the adoption of this type of infrastructure is growing in companies.

  • Agility and flexibility. One of the most obvious advantages of cloud computing is its ability to provide agility and flexibility in managing workloads, allowing IT organizations to quickly adapt to their changing business demands without having to deploy additional physical IT structure. This is essential if companies wish to innovate and adapt quickly to arising opportunities.
  • Minimum latency and maximum performance. Cloud computing enables minimum latency, meaning applications can be executed faster and more efficiently. With a well-designed cloud-based IT architecture, companies can ensure that their services are delivered with the lowest latency possible, which is essential in high-performance applications and in scenarios where every millisecond counts.
  • Cost reduction. Cloud computing also helps eliminate significant capital expenditures on purchasing and maintaining physical servers and other IT equipment. Additionally, companies can pay for their resources in a pay-per-use model, reducing operational costs.
  • Operational efficiency. Cloud infrastructure management can be outsourced to service providers. This translates into a more efficient development environment, where IT teams can focus on creating innovative solutions rather than worrying about the underlying infrastructure.
  • Innovation and speed. The cloud accelerates the development and deployment cycles of applications, encouraging companies to innovate faster, significantly increasing their time to market.
  • Security and business continuity. Cloud service providers invest in security measures and offer backup and disaster recovery solutions.  This ensures the availability of data and applications even after contingencies, which is essential for business continuity in companies with mission critical operations.

A strategic adoption of the cloud is essential to remain competitive and relevant in today’s corporate landscape.  It is the path to the agility, efficiency, and responsiveness that companies need to succeed in today’s world.

Companies must stop viewing cloud computing only as a technology and begin viewing it as an indispensable ally for driving innovation and digital transformation.  IT organizations and business executives who adopt this technology will be better positioned to face the challenges of a dynamic market.

Juan José Calderón
Diretor, Data Centers & Cloud
Cirion Technologies
Happy Holidays!

Happy Holidays!

Dear customers, employees, and colleagues,

In a few days we’ll say farewell to 2023 and I’d like to share some reflections and express our sincere thanks for your trust and support.

It’s been a year of great challenges, but also great learning. We’ve watched the fascinating blast of Artificial Intelligence and how its immediate impact in our lives has uncovered a future that seemed to exist only in science fiction.  At Cirion, with flexibility and responsibility we’ve decided to explore these latest technological advances to streamline processes and offer more efficient solutions.

Thanks to our teams’ immense collaborative spirit, we’ve undertaken major projects over the past 12 months: the growth of our regional data center platform, the expansion of our terrestrial fiber optic network, the capacity increase of our submarine system connecting Latin America’s main markets, and the launch of new solutions, among others.  As a result, we’ve consolidated our brand and our regional positioning as a leading company in the industry.

Furthermore, we continued to strengthen our organizational culture and foster the professional and personal development of our employees.  And it’s with great enthusiasm that we end this year presenting our first Sustainability Report, a significant milestone that reflects this company’s extensive commitment to a sustainable business model, aligned with corporate values and standards of business integrity.

None of this would’ve been possible without our customers’ support.


Your trust has been one of the most essential pillars of this success and inspires us to set new and even more ambitious goals to drive forward our commitment to further growth in Latin America through technology.  Thank you for choosing and accompanying us on this path of growth and transformation.

We look to the future with excitement and gratitude, confident that our technology community will continue to grow.  We look forward to another year of collaboration, innovation, and shared achievements.

On behalf of the entire Cirion team, I wish you Happy Holidays and a Prosperous New Year.

Facundo Castro
Cirion Technologies

What will be the 10 key trends for corporate IT in 2024?

What will be the 10 key trends for corporate IT in 2024?

If you are a Director, CIO, CTO, manager, or professional in any way related to the broad spectrum of Information and Communication Technologies, this article is for you! ✍️

Let’s get straight to the point. What can we expect in terms of IT and Business next year?

Gartner shares its view on what should be the imperative trends in corporate technology next year.


1) AI Trust, Risk, and Security Management (AI TRiSM)

The democratization of Generative Artificial Intelligence (AI) could create potential security threats for companies and users.

By 2026, organizations that apply AI TRiSM controls will increase the accuracy of their decision-making, eliminating up to 80% of incorrect and invalid information.

2) Continuous Threat Exposure Management (CTEM)

CTEM allows organizations to evaluate in a continuous and coherent manner, the accessibility, exposure, and potential of a company’s digital and physical assets.

The objective is to align CTEM’s scope of evaluation and remediation with potential threats or commercial projects, so that organizations can meet the challenges involved in a massive exploitation of available technological resources.

3) Sustainable technology

The intense use of technological innovations such as AI, cryptocurrencies, the Internet of Things (IoT), and the Cloud generates environmental impacts, one of which is caused by their energy consumption.

Today, the Technology Industry is under strict sustainability requirements, so it is critical to ensure that IT is used more efficiently, in accordance with the Environmental, Social and Governance Criteria (ESG), increasingly prioritized by investors and societies around the planet.

4) Platform Engineering

The purpose of Platform Engineering is to improve productivity and user experience, increasing the delivery of value to organizations.  It’s designed to respond to users’ needs by managing processes and tools.

5) AI-assisted Development

This refers to the use of AI, Generative AI, and Machine Learning to design, codify and test new applications.

6) Industrial Cloud Platforms

By 2027, Gartner estimates that more than 70% of companies will use Industrial Cloud Platforms (ICP) to streamline their business initiatives, compared to less than 15% in 2023.

7) Intelligent Applications

These will be used to increase the efficiency of or automate tasks, promoting cost and resource efficiency in operations.

8) Generative AI democratized

Cloud Computing and Open Source are democratizing the use of Generative AI by making it more accessible to the workforce.

By 2026, Gartner estimates that more than 80% of companies will have used Generative AI APIs and models and/or implemented Generative AI-enabled applications in production environments, compared to less than 5% at the beginning of 2023.

9) Augmented Connected Workforce

This is a strategy to optimize the value obtained from human workers.

It uses intelligent applications and workforce analytics to provide daily context and guidance to support workers’ experience, well-being and ability to develop their own skills.

It also drives business results and positive impact for key stakeholders.

10) Machine Customers

Also known as Custobots, these are non-human economic actors that negotiate and acquire goods and services autonomously in exchange for payment.

By 2028, there will be 15 billion connected products with the potential to behave like customers, and billions more in the coming years.

This growth trend will generate billions of dollars in revenue by 2030 and is estimated to have an even greater impact than the adoption of e-commerce.


Source: https://www.gartner.es/es/articulos/las-10-principales-tendencias-tecnologicas-estrategicas-de-gartner-para-2024

AI’s future and impact in large companies

AI’s future and impact in large companies

Exploring the challenges of implementation, impact on different sectors, and the crucial importance of telecommunications in the digital transformation era

Artificial Intelligence (AI) has been under the spotlight as one of the most impactful and promising technologies of the 21st century. However, its deployment in large companies faces significant challenges. Before exploring them, it is key to understand that AI is, essentially, statistical software. It operates through systems which seek to provide statistical analysis in response to specific requests, such as facial identification or pattern recognition.

That said, in the Latin American context, companies are still in the early stages of using AI. Current applications are predominantly geared towards transactional functions, such as billing, logistics control and e-commerce. The challenge lies in empowering teams to understand and efficiently handle AI, as well as to build applications that are relevant to their business. Development timeframe, lack of qualified personnel, and ethical concerns surrounding statistical accuracy are all obstacles to be overcome.

However, despite the challenges, AI offers a vast range of opportunities. Companies can create specific applications, such as using AI to detect inappropriate movements in workplaces, thus increasing security and driving operational efficiency. Although Latin America is still at an early stage, it is faced with the opportunity to integrate AI into various sectors, transforming the way companies interact with technology, even though it is already being used in some cases, such as customer service via chat, for example.

Impacted sectors and the role of telecommunications companies

All sectors will be impacted by AI, but some more prominently than others. Text analysis, for example, could revolutionize how companies handle feedback and marketing campaigns. For telecommunications companies, this transformation is especially significant. The exponential demand for computing capacity, memory and bandwidth, driven by AI, will impact data centers directly. In order to remain competitive, these companies will need to invest in infrastructure capable of meeting this growing demand.

Read about artificial intelligence in society

The successful implementation of AI requires companies to seek specialized services externally. This means partnering with qualified professionals and service providers who understand the complexities of AI. Data security becomes a main concern, requiring meticulous attention in the transportation and handling of sensitive information.

Future trends and impacts on business

In the coming years, AI will continue to shape the business landscape. Education and training are areas that benefit enormously from AI, as it facilitates the analysis and interpretation of large volumes of data.  In business, marketing is a fertile soil for its application, but security must always be a priority. Sectors that involve word processing, such as Legal, can optimize processes using tools that offer superior statistical and mathematical capabilities.

With this in mind, it is clear that Artificial Intelligence is rapidly becoming essential to business in the 21st century.  In spite of the initial challenges, there are huge opportunities for innovation and efficiency. Large companies, especially those in sectors that are sensitive to digital transformation, need to adopt a strategic approach to incorporate AI into their operations. The future of business will be deeply influenced by the ability to understand, embrace, and optimize Artificial Intelligence.

Telecommunications companies play a strategic role in this scenario, as they face a growing demand for infrastructure capable of supporting the explosion of data and need for computing capacity imposed by AI. In this context, Cirion emerges as an innovative leader, offering specialized solutions to help companies on their journey towards excellence in Artificial Intelligence.

With a vision committed to innovation and data security, Cirion is a valuable partner for large companies looking to successfully integrate AI into their operations. By adopting AI in a strategic and optimized manner, organizations are setting the stage for a business future ripe with unexplored possibilities, where Cirion plays a key role in breaking new digital ground.

Rodrigo Oliveira
Business Director, Data Centers
Cirion, Brazil

With more than 30 years of experience in the Data Center and Telecommunications segment, Rodrigo provides Cirion’s customers with the guidance they need to leverage technology and expand their businesses. He has worked for several multinational companies in Brazil and helped build Diveo’s operation in the country. He was also president of the UOL Diveo unit in Colombia, where he took part in the sale of the subsidiary to Riverwood/Synapsis. He was also in command of Matrix Datacenter.

The importance of Customer Experience in building a sustainable business model

The importance of Customer Experience in building a sustainable business model

Happy CX Day:

The importance of Customer Experience in building a sustainable business model

It’s probably common sense that a satisfied customer should be one of the main aspirations of any organization. Throughout my career, I have seen how companies use Customer Experience (CX) as a strategy to drive their business. However, I have also witnessed how it can contribute to the overall welfare of society and its environment.

Today, Tuesday, October 3, we celebrate International Customer Experience Day (CX Day 2023) and I would like to share 5 insights that invite us to broaden our understanding of CX, its impact on business and communities.

  1. CX is a lot more than a mere interaction

At the core of CX we find something more profound than a simple business transaction.  It is all about building meaningful and authentic relationships with our customers. By understanding their needs, wishes and concerns, we offer not only exceptional services but also the foundations for a lasting connection.

  1. Loyalty is the engine that drives collaboration

In a world where loyalty is increasingly scarce, CX becomes the bridge that facilitates the construction of mutual loyalty.  When organizations become true advocates for their customers, customers in turn become fervent defenders of these same companies.  When this mutual loyalty extends beyond commercial transactions, communities are strengthened and collaboration – rather than competition – is fostered.

  1. Long-term loyalty bolsters sustainability

When we invest in creating exceptional experiences, we are building solid relationships that create long-term loyalty. This represents a solid and sustainable customer base, which diminishes the constant need to obtain new customers and ultimately reduces the associated expenses on resources and energy.

  1. Caring for customers can inspire positive changes in society

Companies that prioritize CX can also be a source of inspiration for driving positive change in society by adopting ethical business practices, promoting inclusion, and supporting social initiatives. These organizations can become role models and be recognized as promoters of change in their communities.

  1. Improving CX encourages sustainable innovation

Companies that wish to be top of mind for their consumers must constantly innovate, often obtaining solutions that are both more efficient and more sustainable. Investing in more sustainable technologies and processes is a direct consequence of a customer-centered strategy.

In short, we have an incredible opportunity to foster a healthier and more harmonious coexistence with our environment, under a new purpose: to promote progress in Latin America through technology.  With this objective in mind, CX becomes a powerful tool that reaches beyond commercial results. It’s a strength capable of contributing positively to the sustainability of the environments that our organizations are part of.

Finally, by embracing Customer Experience, we are charting a path towards an increasingly conscious, connected, and sustainable humankind.  We contribute to the creation of a better world based on well-defined environmental, social and corporate governance criteria (ESG), aligned with our purpose and with the way we act as an organization.