How Data Protection and GDPR Shape Customer Trust
Increasing customer awareness and regulatory standards such as the GDPR will demand that companies invest in building trust through data protection.
With the rise of cloud applications, new discussions are emerging among IT executives and one of the most relevant is about building trust through data confidentiality.
Discussing the topic is important for our area. After all, we’ve passed the stage where process automation and development of artificial intelligence are no longer a phenomenon, but a trend. And all of that involves information sharing.
Therefore, according to a study by the International Data Corporation (IDC), customers are becoming increasingly aware, curious, and cautious about the use of their personal information. This also involves complex cyber threats and more laws to protect digital privacy. In this context, trust is the prize to be conquered by IT in the coming years.
The strength of GDPR
Since its sanction, in August 2018, the General Data Protection Regulation (GDPR) has been promoting real transformation in the sector. According to an IDC-study forecast, adapting to the legislation will be crucial for corporations in the future.
To give an idea, 35% of the companies interviewed revealed that they will designate an individual for the position of “privacy engineer”. This professional’s responsibility will be to ensure that privacy is embedded in the design of IT solutions, making it the starting point for developing new products and processes.
On the other hand, 40% of the companies that responded to the survey revealed that until 2026, due to the lack of qualified personnel, they will invest in service offers to comply with rules such as the GDPR.
Another forecast is that to hinder the growing number of digital attacks, and to protect data privacy, information technologies must become increasingly confidential. This is a factor that should contribute to the trust generated by these companies.
Measurable trust
Given trust will be an important attribute for companies, another trend presented by the IDC study shows that there will be strategic investments not only in infrastructure, but also in providing evidence that they can be trusted with information protection.
By 2025, the Securities and Exchange Commission (SEC) will publish cyber risk scoring parameters. These parameters will be mandatory for publicly traded companies, which will need to disclose their scores. What’s more: this information must be updated every year.
Furthermore, having to adapt to the most stringent regulations in their data security structures will also promote internal changes in corporations. According to the study, 60% of the top 2000 companies will adopt continuous risk assessments instead of today’s annual audits.
Strategic partnerships
This constant quest to generate trust for increasingly demanding customers will also raise industry’s bar for infrastructure.
Therefore, when selecting your partner, choose a company that understands Latin America’s IT challenges and centers its logical and physical security on the solutions it offers. It’s a pleasure to meet you: We are Cirion.
Author
Rodrigo Oliveira
Business Director – Data Center, Cloud & Security
Cirion Technologies
With over 30 years of experience in the Data Center and Telecommunications industry, Rodrigo brings to Cirion’s customers the necessary guidance for leveraging technology to expand their business. He has worked in several multinational companies in Brazil and helped build Diveo’s operation in the country. He was also president of UOL Diveo’s unit in Colombia – when the subsidiary was sold to Riverwood/Synapsis – and Head of Matrix Datacenter.
